Description
Customer acquisition is costly. As a result, it’s critical to keep as many clients as possible following their initial engagement.
Our Customer Relationship Management program is tailored to marketing executives who are presently working with CRM or who want to work in retention marketing or customer support. Individuals wishing to advance or secure a career in the gaming business can benefit from this course.
Includes:
- Customer Retention and Relationship Management: An Overview
- CRM’s Importance in the Gaming Industry
- Segments of customers
- A multiplatform communication strategy
- CRM measurement
- Customer psychology in the gaming industry
- Management lessons for VIPs
- CRM development that spans multiple products
- CRM management on a daily basis
- CRM’s impact on a company’s overall strategy
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